Hellabrunn Zoo among top ranked Family-Friendly Enterprises 2014
Families love Hellabrunn. This has been confirmed in an online customer survey of 42,000 respondents on the most family-friendly enterprises in Germany. 400 companies from 58 sectors participated in the survey. The cross-sector study ranked Hellabrunn Zoo in 5th place in a list of the top family-friendly enterprises in Germany in 2014, verifying that the zoo in Munich is a leading attraction visitors consider particularly family and child-friendly. In 2013, the zoo was ranked 4th best zoo in Europe.
"We make every effort to ensure our visitors feel welcome," says zoo director Rasem Baban, pleased with the results of the survey. "After all, we aim to offer a multi-sensory experience at Hellabrunn as well as develop emotional bonds. It is therefore crucial that we take the needs of all our visitors seriously - from toddler to grandmother - and meet their expectations."
The study Family-Friendly Enterprises 2014 was conducted by the market research agency ServiceValue in cooperation with the newspaper "Welt am Sonntag" and the Department of Psychology at the Goethe University Frankfurt. Only respondents living in households with children were interviewed for the survey. The respondents were invited to rate attractions, companies or retail outlets they had visited in the past two years. The survey was based on criteria intended to yield the most objective and cross-sector evaluation, particularly as the concept "family-friendly" incorporates many different aspects. These include family and child-friendly design of the environment, additional services such as play and recreational facilities, friendly staff, fulfilling commitments and offering value for money for families with children.
In first place, the survey ranked Playmobil Fun Park in Zirndorf as the most popular family attraction, followed by Zoo Hannover, Serengeti Park Hodenhagen and Movie Park Germany in Bottrop.